FAQs
The Myers-Briggs Company transferring psychometric assessment services to Asentrics in 2027
- About the transfer
- Your assessments, reports and certifications
- Setting up your Asentrics assessment account
- Purchasing and inventory
- Your projects and access to Elevate
- Certification, training and consultancy
- Your data and privacy
- Support
1. About the transfer
What is happening? On 31 December 2026, the business and operations of The Myers-Briggs Company’s Australian subsidiary, which supports the Asia Pacific region, will transfer to Asentrics Pty Ltd, a new but familiar independent company serving Australia, Hong Kong, Macau, New Zealand, Pakistan, the Philippines, Taiwan and the Pacific Island region.
From 1 January 2027, Asentrics will be your provider for The Myers-Briggs Company suite of products comprising MBTI®, TKI®, FIRO®, CPITM, and Strong Interest Inventory® assessments, reports and materials, operating under license from The Myers-Briggs Company, and third-party assessments, reports and materials EQ-i 2.0®, the Benchmarks® 360 suite, 16PF®, and the Metacognitive Assessment Series, together with professional services.
Why is this happening? Asentrics is being established as a dedicated business for Australia, Hong Kong, Macau, New Zealand, Pakistan, the Philippines, Taiwan and the Pacific Island region, focused entirely on practitioners and clients.
Who is Asentrics? Asentrics is the new independent company taking over the business and operations of The Myers-Briggs Company's Australian subsidiary. It will be led by Cameron Nott, Managing Director and Chief Psychologist, currently Chief International Markets Officer at The Myers-Briggs Company, together with Darren White, currently Director, Operations at The Myers-Briggs Company.
Is The Myers-Briggs Company leaving the region? The Myers-Briggs Company Australian subsidiary will no longer serve clients directly in the region. Asentrics will become the sole authorized provider for Australia, Hong Kong, Macau, New Zealand, Pakistan, the Philippines, Taiwan and the Pacific Island region, and will continue to offer the same assessments, reports and materials you use today.
Do I need to do anything? There is one thing we would ask you to do, which is to set up an Asentrics assessment account. This will replace Elevate, which you will no longer use from 1 January. Registration opens in early November and we will write to you with everything you need.
Separately, we would encourage you to complete any projects you have in Elevate before 31 December. Please see the section on projects below.
What happens between now and 31 December? Nothing changes. Please continue to purchase through The Myers-Briggs Company and Elevate exactly as you do today.
2. Your assessments, reports and certifications
Are the assessments changing? There are no planned changes to any of The Myers-Briggs Company assessments, the reports they produce, or the languages they are available in, nor those of third parties.
Is my certification still valid? Yes. Your certification remains valid and is unaffected by the transfer.
Who holds my certification records? Asentrics will hold and maintain certification records from 1 January 2027 and will verify practitioner status from that date.
Are these still the genuine instruments? Yes. Asentrics is the authorized distributor for the assessments of The Myers-Briggs Company and supplies the same assessments and reports available today. The same goes for those assessments of third parties.
3. Setting up your Asentrics assessment account
When does registration on Asentrics’ platform open? Early November 2026. We will write to you with the link and step-by-step instructions.
Why should I register before purchasing opens? Registering early means your account is fully set up and familiar to you in advance of the transfer, so that everything is in place when purchasing on Asentrics’ platform opens on 4 January 2027. Tutorials and supporting materials will be provided to help you get comfortable with the platform before you need to use it.
When can I start purchasing on the Asentrics platform? Purchasing opens on 4 January 2027.
Can I explore the platform before then? Yes.
Tutorials and supporting materials will be provided to help you get comfortable with the platform before you need to use it.
4. Purchasing and inventory
What happens to my unused inventory? Any remaining inventory you hold on Elevate will be transferred to your Asentrics assessment account, so nothing you have already purchased will be lost.
When can I no longer purchase through Elevate? 29 December 2026 is the final day for purchasing through The Myers-Briggs Company and Elevate.
Is there a period when I cannot place an order? Purchasing through Elevate closes on 29 December 2026 and opens on the Asentrics’ platform on 4 January 2027. We have intentionally scheduled the transfer for this holiday period when customer ordering and administration of assessments is very low.
Will I be able to administer assessments I’ve already purchased during the period of 29 December 2026 to 4 January 2027? There will be a hold on assessment usage over this period as we transition the website and transfer your remaining inventory to your Asentrics assessment account.
Can I use the same payment methods? Yes. You can continue to pay by credit card, EFT or international wire transfer. Because your assessment provider and payment provider is changing, payments from 1 January will go to Asentrics, and Asentrics will confirm the new payment details on your invoices and on the Asentrics assessment platform before then.
I purchase through my organization’s procurement process. What should I do? From 1 January you will be purchasing from a different company, so Asentrics will need to be set up as a supplier in your organization’s systems. If vendor onboarding, purchase orders or procurement approval are required, we would encourage you to begin that process as early as possible, as it can take several weeks to complete.
Our team can support you with this and can provide whatever documentation your procurement team requires. Please contact us at support.ap@themyersbriggs.com before 31 December 2026 and at support@asentrics.com from 1 January 2027.
Any existing contracts which do not complete prior to 1 January 2027 will be transferred from The Myers-Briggs Company to Asentrics on the same terms.
5. Your projects and access to Elevate
What happens to my projects in Elevate? Projects cannot be transferred to the Asentrics platform. We would therefore encourage you to complete any projects you are running, or are contemplating running, before 31 December, and to download any reports and reprints you require. From 4 January, new projects will be created on the Asentrics assessment platform.
Will my completed projects transfer to the new platform? No. Project data will not transfer to the Asentrics platform, including respondent data and reports Completed projects will remain in Elevate, which is why we would encourage you to download anything you wish to keep. Please see the answer on Elevate access below.
What if a respondent has not completed their assessment by 31 December? Respondents will not be able to complete an assessment in Elevate after that date, so we would ask you to ensure any outstanding respondents finish existing assessments beforehand. Should you have a project in progress that you do not expect to complete in time, please get in touch with us so that we can guide you as to the best steps to take.
Should I set up a new project in Elevate in December? We would suggest avoiding any new project that cannot comfortably be completed before 31 December, as it would not be possible to continue with it after the transfer. If you need to run something over that period, please speak to us first and we will help you find the best approach.
Will I still be able to access my past reports? Yes. Elevate will remain available to you in read-only form until 31 March 2027, so that you can return to it and download reports from projects you have already completed. Access will end after that date.
What does read-only access mean? Read-only access is provided so that you can retrieve your records. You will be able to log in and download reports from completed projects, but it will not be possible to run projects, add respondents, generate new reports or purchase.
Does read-only access give me additional time to complete my projects? No. Read-only access is intended only for retrieving records from work already completed, rather than for finishing projects. We would encourage you to complete anything still running before 31 December.
What should I download, and by when? Anything you wish to keep a copy of. We would encourage you to do this well in advance of 31 March 2027 rather than close to the date.
6. Certification, training and consultancy
Who will deliver training and certification from 2027? Asentrics, with the trainers and consultants you work with today.
I have consultancy work under way. What happens to it? Nothing changes in your delivery. Your work will continue as planned, with the same people, to the same schedule. Your usual contact will be in touch with you directly before 31 December 2026 to talk through any administrative or contractual changes arising from the transfer.
I am booked onto a course in 2027. What happens? Your contract will be transferred to Asentrics and your booking will be honoured and the course will run as planned. Your usual contact will be in touch directly to confirm the arrangements, and there is nothing you need to do in the meantime.
Will course formats or pricing change? There will be no changes to course formats. As the transition occurs, no changes to current pricing are planned but Asentrics will confirm its pricing to you direct as it independently establishes its own resale prices.
Will my certification be recognized for future training? Yes. Your certification remains valid and Asentrics will hold your records from 1 January 2027.
7. Your data and privacy
What happens to my data? As part of the transfer of business, your business contact data including account details, contact details, certification details and related records will transfer from The Myers-Briggs Company to Asentrics. This forms part of the transfer of business and takes effect automatically, so no action is required from you. This does not include financial data nor respondent data.
Do I need to give permission for this? Not in this situation where there is a transfer of a business, and the transfer relates to business data being transferred to ensure continuity of business for customers, including practitioners, which will continue to be used for the same purpose. We comply with the Privacy Act 1988 and Australian Privacy Principles (APPs) where applicable. We are writing to you so that you are informed of the change. As below, no respondent data will be transferred so no consents from or notifications to respondents are required.
What happens to my respondents' data? No respondent data will be transferred by The Myers-Briggs Company to Asentrics. Existing respondent data will remain on Elevate as above for a limited period to comply with the Privacy Act 1988 and APPs. Accordingly, any completed reports in your Elevate account should be downloaded to your records as above by 31 March 2027 and any assessments should be completed on Elevate by 31 December 2026 at the latest.
In relation to new projects set up with Asentrics after 1 January 2027, respondents will take the assessments through Asentrics’ platform and Asentrics have assured us that respondents’ data will be handled by them under the Privacy Act 1988 and the APPs, as applicable, as it is by The Myers-Briggs Company today.
Do I need to tell my own clients or respondents about this? Assessments will be provided by Asentrics from 1 January 2027 under contractual arrangements with Asentrics, including under their terms and conditions and privacy policy. Practitioners should notify their external and internal clients of the change of assessment provider as necessary. Where privacy and information security assessments have been completed with The Myers-Briggs Company, these will need to be completed with Asentrics.
In relation to the MBTI®, TKI®, FIRO®, CPITM, and Strong Interest Inventory® assessments, reports and materials, The Myers-Briggs Company will be a sub-processor to Asentrics in relation to data processing, and the current data protection and information security regimes of The Myers-Briggs Company will continue to apply, with contractual obligations between Asentrics and The Myers-Briggs Company.
In relation to third party assessments, EQ-i 2.0®, the Benchmarks® 360 suite, 16PF®, and the Metacognitive Assessment Series, Asentrics will provide further information.
Who is responsible for my data from 1 January? Asentrics, under its own privacy policy and data protection regime, which will be available on the Asentrics website.
Will my data retention settings carry across? No. Practitioners will need to determine data retention settings direct with Asentrics.
8. Support
Who should I contact up to 31 December 2026? Please contact us as you do today, either through your usual contact at The Myers-Briggs Company or at support.ap@themyersbriggs.com.
Who should I contact from 1 January 2027? Asentrics customer support at support@asentrics.com.
Who should I contact about my projects or about the transfer itself? Please get in touch with us at support.ap@themyersbriggs.com. Whatever your query, no question is too small, and we will be with you throughout the transition and beyond it. Indeed, you will continue to be supported by members of the same team.
